More big brands go organic

Sometimes it seems as though the news keeps getting bleaker on climate change.

And as we make progress toward sustainability in our own lives, the way many people (especially, it seems, some in the baby boomer generation, who grew up in post-WWII prosperity and feel entitled to the resource-intensive lifestyle they've known all their lives) blatantly ignore the planetary consequences of their actions begin to seem actively hateful.

Steadily, however, some "familiar faces," so to speak, are making small steps in the right direction. Huge corporate retailers like Target, Nike, the Gap, Banana Republic, and Victoria's Secret are beginning to bring organic clothing to the masses.

It's a tiny step, but perhaps some of the people who are hesitant to make any changes toward sustainability in their lifestyles will choose the better options if they are made convenient enough. Perhaps people will be more likely to make changes in at least their buying habits with the support of the brands and corporations with which they feel most comfortable.

To read about some of the stores introducing some sustainable items, check out Tree Hugger's article.